ADweek: The Richards Group helps introduce the Choctaw Nation

We thank our friends at The Richards Group for trusting us to help bring the story of the Choctaw Nation to life. The team developed a moving concept with a great message, making it a lot of fun to work on. When the first dailies came in, I knew immediately we had something different. Then, the second day’s dailies arrived and it just kept getting better and better. With this campaign, Director Ed McCulloch’s visuals allowed the spots to breathe and fall into place with ease. It’s wonderful to be a part of projects that can truly have a positive impact on people and communities. – Brent Herrington, 3008 Editor/Owner

Adweek talks to TRG about the 3-spot launch campaign and its aim to familiarize area audiences with the Choctaw and everything they do.

http://www.adweek.com/agencies/how-one-agency-worked-to-prove-that-this-native-american-tribe-doesnt-just-run-casinos/